It may not be the biggest year on record, but European venture capital investment is continuing to see large overall investment. European firms saw €18.3 billion invested in 2017 with just under €18 billion expected in 2018. The good news for your startup is that there is plenty of money out there that will want to invest in your high-achieving firm. The bad news is that finding it is a complex process.
First, you have to have the right documents in place:
- Business and marketing plans
- Product roadmap
- Financial statements
- Pro formas
- Letters of incorporation
- Partnership agreements
Once you have these documents (by the way, they should be kept current), you can begin working on your investor pitch deck (PowerPoint, Keynote or similar presentation software).
Your pitch deck should include (at minimum) the following components:
- Product photo
- Description of problem your product addresses
- Introduction of key team members
- Company timeline/milestones/goals
- Proposal for use of the venture funding
- Unique selling proposition (what makes you stand out of the crowd)
- Target market
We recommend you create one deck that is designed for live presentations in front of investors and another that is designed for emailing. You will have to know the data inside and out. Remember you are telling a story, so tell a great one!
EDP Capital can work with pre-seed and seed stage startups to develop these documents, or we are happy to review them and provide feedback. Once you have them, EDP Capital can work with you to improve them.
Once finalized, you can use the documents to persuade investors to invest in your startup!
Of course, it is not quite so simple. Even with the right idea and a bit of execution, and even with the best pitch deck in the world, you aren’t guaranteed that a venture capital firm or angel investor will be interested.
As you can imagine, venture fundraising is high-risk and deal negotiation is complex. Raising money for your firm requires a network of people working across many industries and areas of expertise to make your firm successful at scale.
EDP Capital can work with your firm to secure investment. We assist not with finding “dumb” money, but with “smart” money – industry terminology for investors that that can add value through strategic advisory and well-placed connections, not merely dollars and cents.
EDP Capital can connect you with the smart money, saving you time and bringing you closer to people who specialize in turning clever startups into high-growth tech giants.
Click the link below to complete the questionnaire. Once complete, make sure you schedule a call with us!